The mission of the Clevelanders in Motion's initiative is to formulate responses to the many complex challenges to participation in consistent, daily physical activity. It builds on the innovative, local planning and urban design work underway-layering in a variety of school-, park- and work-based active lifestyle programs-to effect sweeping changes. Truly visionary work is underway in Cleveland that, when completed, will redefine how Clevelanders live and work. Coupling the city's "industrial strength" infrastructure-the sturdy bones for today's active lifestyle transformation-with growing public awareness of the epidemic levels of obesity, heart disease and diabetes not only among the general population but also increasing affecting children, the Clevelanders in Motion initiative has assembled world-class resources to bear on the question of how to increase and sustain active living for all age groups in the community.

The Clevelanders in Motion mission is to coordinate an inter-disciplinary approach to promoting healthy lifestyle behaviors. The goals for Clevelanders in Motion are:

1. identify barriers to physical activity and formulate strategies to overcome them
2. identify community resources and broaden network of organizations promoting healthy lifestyles
3. launch a series of active lifestyle initiatives built around Cleveland's increasing parks, trails and other active living resources.
4. develop a marketing campaign aimed at increasing awareness of benefits of active lifestyles
5. monitor initiative's effectiveness using Case Western Reserve University Medical School and the Cleveland State University Urban Child Research Center.

For further information on this program, contact Barb Clint, ParkWorks Director of Program Development, at (216) 696-2122, ext. 117, or via email at bclint@parkworks.org.